Back in early 2016, respected publication Forbes Magazine announced that ''(2016) will be the biggest year for solar power the United States has ever seen.” By September however, the same magazine changed its tune. Its own assessment became that of “solar skepticism.”
So why did Forbes change do change its mind so abruptly?
Forbes correspondent, Christopher Helman explains:
- Solar Power only works when the sun is shining
- It only supplies a small percentage of America’s energy
- Investors are putting their money elsewhere
- Declining stock valuations of solar energy firms Sunrun, SolarCity and Vivint Solar
- Bankruptcy of solar panel manufacturer SunEdison
- Overcapacity of Chinese solar panel manufacturers.
Avoid Investing in Stateside Solar Panel Manufacturing
American companies can't compete in the manufacturing sector due to our high labor costs.
The smartest thing to do is to avoid getting involved in competing in the domestic manufacturing side of solar panels. That's where foreign countries such as China and others will always have the upper hand due mostly to their low labor costs.
Unless of course, you are an Elon Musk type. Musk could afford to overlook the lessons of Solyndra for such a reason, because of his SolarCity project in New York State, he had money from his deal to work with.
Always Look on the Sunny Side of the Street
Forbes notwithstanding, there are many reasons to be optimistic about the future of solar, as there is still a killing to be made in the solar energy field.
Here are ten ways to get the most out of the emergence of the solar industry!
1. Use a Solar Lead Generation Software
Keep yourself up to date on the latest developments in your field, such as an innovative solar prospects lead generation program like ours, which is designed especially for solar professionals. For those just getting started in the solar energy business as well as those that are already deeply entrenched in it, the more that you can translate complex new technologies into simple savings for your clients, the more often you will close the sale.
2. Ride the Cloud
If your company has not yet found its rightful place in the clouds, what are you waiting for? Today’s cloud apps allow you to take your business to the next level like never before. Why try to reinvent the wheel and spend money that you can’t afford to lose when cloud providers like Microsoft Dynamics 365 offer effective Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) that provide an easy to use and ready-made business infrastructure?
3. Use the Federal Tax Credit
With the renewal of the thirty percent federal tax deduction's extension, there’s no reason to not take advantage. This program alone will drive up the number of your solar prospects for years to come.
4. Employ Improved Batteries
Incorporate the newest high capacity battery technology into all of your solar installations. The integration of these results in increased energy savings for your customers, as they will be able to actually store the energy produced.
5. Quote the Kilowatt Per Hour Price
As solar energy gains a greater share of the energy market through the improvements noted above, its price continues to fall. The downward trend in the price of solar energy over time will yield higher sales gains for solar specialists smart enough to use the figures to close more of their solar prospects.
Source : Forbes
6. State Subsidies
Many states are offering their own incentives for homeowners and businesses to go solar. Remain on the lookout to make sure you are the first to know which states do offer them, which ones do not and which ones are planning to.
Source : Forbes
7. Promote your service correctly
Make sure that you advertise what the client is looking for and most of the time, what they're looking for is a stress-free, turnkey solution that has the most bankable materials to profit fully from their system. Focus on their ROI, what's in it for them financially. Make it as comprehensive as possible for them to understand what's at stake and how easy it can be to switch to solar.
8. Carbon Credits
In order to avoid possible EPA fines or just to become better global citizens, many corporations are looking to reduce their carbon footprint. See if there is a way that you could grow your list of solar prospects by incorporating carbon credits in your business. Carbon emission trading markets will continue to expand, so why not surf the wave?
9. Social Media
There are probably a few old school solar professionals out there that don’t understand the value of social media. However, the facts are more important than the opinions; everyone, including your solar prospects, is either on Facebook or one of the other social media platforms. You need to have a presence in all the relevant ones and to update your content as often as possible.
10. Play the Climate Change Card
Climate change is no longer just a possibility, it's already happening. As a solar professional, you are intimately involved in helping to mitigate its devastating effects. Stress the benefits for your client as well as for the environment in order to help your solar prospects feel even better about their wise investment in their solar installation from your firm.
Other than the manufacturing of solar cells, most other areas of the solar energy field appear very bright indeed.
Now that you know about them, employ the above tips with confidence and watch your solar prospects become as bright as the sun that nourishes them!