A blog for Solar Installers

Across the country, solar installers are seeing their business grow by leaps and bounds. Solar is the hot commodity when it comes to green energy, and right now nothing is hotter than solar in Houston. Quite simply, many experts view it as the city with the most potential for those in the solar power industry. With that boom comes plenty of competition, however, and if you are planning on riding the solar wave, you are going to need every advantage you can get.

Into that vacuum comes a proven winner in the solar industry, Solargraf. From start to finish, Solargraf is your partner in turning leads into customers, and helping you maximize efficiency and profits along the way. Customer resource management from Solargraf can be your secret weapon in a market for huge growth potential like Houston.

As a solar installer or an owner of a solar installation business, you know the importance of proper training to be successful in the solar industry. The Solar Training Network is a program that was established in 2016 under the funding program through the Department of Energy. The purpose of this program is to meet the market demand for solar energy by connecting solar trainees, job seekers, solar employers, training institutions and trainers.

The solar industry experienced explosive growth during 2016. Installations during the third quarter increased by 99 percent over the previous quarter and represented 191 percent increase over figures from the year before. While part of this growth may have been precipitated by uncertainty regarding the continuation of the solar tax credit, so far there is no sign that 2017 should be any different as more homeowners and business owners embrace solar energy.

Solar panel sales are a competitive field. In order to get ahead of the solar competitors, a solar installer must focus on the needs of the client to close the sales. As with numerous marketing strategies a solar installer must know when to share valuable sales techniques. Every solar installer will have an individual approach in finalizing the sale.

Many solar installers want to keep different aspects to solar panel sales a secret from other solar competitors to provide a maximum sales growth in a given area. For example, a solar installer will keep a potential sales area private. By not allowing solar competitors to know about the potential sales area, a solar installer may view an increase in sales.

Along with keeping a potential sales area private, a strategic solar installer will not share the type of promos or incentives he uses to close his deals. Every solar installer needs a way to make the final sales pitch to the potential client. Providing a one of a kind rebate is the perfect way to finalize the sale.

All over the United States, solar installations are going up on rooftops at a record pace. As costs come down and the technology keeps getting better and better, it's no surprise that families all over the country are turning to an alternative energy source. Another reason for the boom is not only the hardware that can provide your home with green energy, but the solar software technology available to installers.

Installing solar panels is an investment for the future. At this point in time, many homeowners are looking for alternative energy sources and way to save money on monthly utility bills. A successful solar installer must connect with these individual homeowners to make a sale. Failing to connect will result in the competition completing the sale.

Finding different ways to generate solar leads will help a solar installer swipe off the competition. Consider solar leads as a connection tool to sell solar panels to homeowner’s looking to invest more equity in their homes. The higher quality solar leads will result in a better return on investment. When a solar installer is able to sell solar panels, an increase in revenue is the final result.

Every day, more and more people are going for renewable energy sources. Many individuals want to lower monthly utility bills. Others want to do their part in preserving the environment. In either situation, the solar installer has a unique opportunity to engage the potential client with the benefits of solar power. Being prepared when meeting with an interested party is crucial in the solar sales process.

The reason for investing in solar panels depends on the customer’s personal motivation. Many homeowners and business owners invest for the prospect of lower monthly utility bills. Others decide to invest in helping preserve the environment. As a solar installer, being able to answer questions and provide details is vital. Selling solar panels in a competitive market requires optimal resources from one of the market's solar design tools.

The right type of solar design tool may help in concluding a sale. Impressing potential clients with the ability to go from a rooftop design to drawing up documents is a valuable selling component. If a solar installer fails to provide the right answers or background information, the result may be losing the sale to the competition. Consider each type of solar design tool as a valuable resource for providing selling points to the potential customer.

The solar installation industry has seen record-breaking growth over the past year. During the first two quarters of 2016, a new installation was completed every 82 seconds, which means more than 1,000 installations every day. There are currently over 1,162,000 solar systems installed in the United States with more than a million being residential systems. It is expected that by 2018, that number of solar systems installed will reach 2 million. So what’s being attributed to this explosive growth? Falling solar prices have made it possible for more people to afford to have it installed on their homes. And this is fueling massive growth.

From afar, solar photovoltaic (PV) panels on a rooftop can be a beautiful sight to homeowners who embrace green energy. However, when not installed correctly, it can turn into a real headache for a homeowner.

That's why it is imperative that solar installers know the most common installation problems and how to avoid them. Every installation presents its own challenges, and being aware of them before starting any installation is the key to the continued success of solar energy and your reputation as an installer.