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The Blog for Solar Installers

3 Tips to Make the Most Out of the Winter as a Solar Installer

Posted by Lucas Fraser on Dec 15, 2017 8:51:00 PM

Summer is the best time to make solar sales. The weather is good, sun's on people's minds, and there is no snow. 

But when winter comes around, it can be hard to sell anything. Not only because it's freezing outside, but customers aren't thinking about solar energy when there is snow on the roof!

However, it CAN be a great time to put in some hours, because your competitors will be taking it easy. There is no better season for getting a leg up on your competition than the winter, so here are our...

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Topics: Business growth, Solar Sales, Solar Business, Marketing

Is it Better to Make One Perfect Quote or 10 Average Quotes?

Posted by Lucas Fraser on Dec 12, 2017 3:01:00 PM

Is it better to make 1 perfectly accurate quote or 10 somewhat accurate quotes?

This is a very common question, and the answer is that sales is a numbers game. The more quotes you get out there, the more likely you are to make sales! If it takes you the same amount of time to make 10 average quotes as it does to make one perfect one, then make and send 10!

It is better not to send out any truly inaccurate quotes if possible, but they do not need to be 100% perfect on the first contact. It is always possible to make revisions once you have piqued the interest of your potential buyer.

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Topics: Solar Tool, Solar Sales, solargraf, Solar Business, Video

4 Ways Your Solar Customers Would Benefit from a Short Term Loan

Posted by Lucas Fraser on Dec 8, 2017 5:00:00 PM

Solar arrays can be expensive. Solar installers have the pleasure of helping customers make decisions about how to finance their installation. In our experience, many customers may be more satisfied with a short term loan. Here are some advantages that you can use to help your customers make the decision.

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Topics: Solar Sales, Solar Business

The History of Solargraf

Posted by Lucas Fraser on Dec 5, 2017 1:01:00 PM

How long has Solargraf been in business?

Solargraf was founded in 2013 as a solar lead generation company in Montreal, Canada. As that side of the business grew, the profit was reinvested into the sales platform. Since the product was so unique and effective, it gained clients and grew very quickly. In 2017, Sofdesk (Solargraf's parent company) was backed by a Series A investment of $3 million from EnerTech and BDC Capital!

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Topics: Solar Tool, Solar Sales, solargraf, Solar Business, Video

What's the Difference Between Solargraf and the Competition?

Posted by Lucas Fraser on Nov 28, 2017 3:01:00 PM

How is Solargraf different and better than the other software options? 

The #1 difference between Solargraf and the competition is that it was built by installers, for installers. We have installed solar, so we understand the process, challenges, and pain points first hand. Solargraf is designed with all of the necessary components to make solar sales easier and more efficient.

Solargraf is everything you need for the solar sales process in one application. Lead generation, quote generation, drawings, permits, and project management. Everyone in your company can be on the same page thanks to unlimited users, because we know how important each member of your team is to the business!

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Topics: Solar Tool, Solar Sales, solargraf, Solar Business, Video

What is a Solar Installer CRM?

Posted by Lucas Fraser on Nov 24, 2017 1:07:00 PM

Customer Relationship Management (CRM) is the art of building relationships with your contacts - both leads and existing clients. Any business owner will know that maintaining healthy relationships with clients is key to growth and success, which means that CRM is one of the most important elements of business development.

CRM software has become the standard approach to improving the management of contacts and relationships, allowing users to view the current lead status of contracts, schedule follow ups, and automate much of the sales funnel process,  to name a few features.

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Topics: Solar Sales, Solar Business, Solar Leads

Using your own financing partner in Solargraf

Posted by Lucas Fraser on Nov 21, 2017 2:01:00 PM

Can you display your own financing partner in Solargraf instead of the ones we provide?

Yes, you absolutely can! Solargraf offers financing options for your clients out of the box, but if you already have partners or you find one after a while of using the app, you can choose to display your own partner.

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Topics: Solar Tool, Solar Sales, solargraf, Solar Business, Video

How to train solar salespeople

Posted by Lucas Fraser on Nov 14, 2017 4:01:00 PM

How do you train salespeople to be as effective as possible?

When you have unlimited users of your sales software, you have to ensure that they all know how to properly use it to close sales. This can be difficult, so we work hard to help you help your salespeople become as effective as possible!

There is a comprehensive library of support and training videos within the Solargraf App. Short videos on every topic you could possibly want to know about. The best way to ensure your salespeople understand how to use Solargraf is by showing them the support section and allowing them to explore it on their own and teach themselves. 

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Topics: Solar Tool, Solar Sales, solargraf, Solar Business, Video

The Solar Installer Marketing Guide

Posted by Lucas Fraser on Nov 3, 2017 11:12:00 AM

How do I get more customers? Where can people find my business? Should I use social media?

If you're running a solar sales/installation business, you need to be online. You simply can't go without an online presence in any business anymore. Thankfully, having an active web presence comes with a lot of upside! It is easier for potential clients to find your business, you can stand out from competitors, and you can save yourself time by responding to customer's questions online for others to see.

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Topics: Business growth, Solar Sales, Solar Business, Marketing, Social Media

Top 3 tactics to generate free solar leads

Posted by Lucas Fraser on Oct 31, 2017 11:23:00 AM

Every business needs customers

In order to get customers, we first need to find people who MAY be customers: Leads. Many businesses exist for the sole purpose of finding leads and selling them to businesses. For example, MySolarInstaller is used to generate the leads that are provided within Solargraf.

However, if you are not interested in buying leads or there aren't any available in your area, you can be stuck. In this case, you'll have to figure out how to generate your own leads.

The top 3 ways to get organic leads

1. Going door-to-door (canvassing)

This is the simplest form of finding organic leads. Pick a street, walk down and knock on every single door, asking if they are interested in what you're selling. Your success rate will probably be low, but this is a great way not only to hone your salesmanship, but to find a few potential buyers.

2. Cold-calling

Another classic sales tactic, cold calling is exactly what it sounds like. Go to a site like 411.com, searchaddresses and start calling! Again, you're not likely to have a high percentage of interested customers with this method, but with any luck you will find a few potential customers to start working on.

3. Use an efficient Solar Sales tool

Our favorite way to find organic leads is by using a good sales tool. Open Google Maps. Pick a street in your area, and identify the houses facing south. Use street view to find the addresses, and enter that information into a reverse look up engine to acquire contact information - Peoplesmart.com and Whitepages.com are good options.

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Topics: Solar Sales, Solar Proposal, Video, Solar Leads

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