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A blog for Solar Installers

Why you should stay away from free solar leads?

Posted by Ryan Wagg on Mar 15, 2017 6:30:00 AM

Numerous homeowners understand the benefits of using solar power as an alternative, renewable energy source. Lower utility bills and preserving the environment are two of the top reasons most customers decide to invest in solar panels. Meeting with these types of clients who want to invest in solar panels provides the solar installer the chance for completing a sale. Solar panel sales are a competitive business. Failing to engage in the right resource tools, linking solar installers to highly interested customers for completing solar sales can be a difficult task.

Solar installers must engage in effective marketing strategies to find and finalize sales with clients. One of the most effective marketing tools is lead generation. As knowledgeable solar installer understand the right type of solar leads will result in expanding and growing a vast customer base. A larger customer base is crucial for a profitable return on investment.

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Topics: Business growth

4 things you will not learn in a solar training

Posted by Emily Hodgkinson on Mar 8, 2017 6:30:00 AM

As a solar installer or an owner of a solar installation business, you know the importance of proper training to be successful in the solar industry. The Solar Training Network is a program that was established in 2016 under the funding program through the Department of Energy. The purpose of this program is to meet the market demand for solar energy by connecting solar trainees, job seekers, solar employers, training institutions and trainers.

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Topics: Business growth

How to find potential solar customers in 5 easy steps

Posted by Lennie Moreno on Mar 1, 2017 11:48:09 AM

The solar industry experienced explosive growth during 2016. Installations during the third quarter increased by 99 percent over the previous quarter and represented 191 percent increase over figures from the year before. While part of this growth may have been precipitated by uncertainty regarding the continuation of the solar tax credit, so far there is no sign that 2017 should be any different as more homeowners and business owners embrace solar energy.

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Topics: Business growth

Why Using a Solar Software is Key to Your Business?

Posted by Ryan Wagg on Feb 9, 2017 6:40:00 AM

All over the United States, solar installations are going up on rooftops at a record pace. As costs come down and the technology keeps getting better and better, it's no surprise that families all over the country are turning to an alternative energy source. Another reason for the boom is not only the hardware that can provide your home with green energy, but the solar software technology available to installers.

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Topics: Business growth

How to generate solar leads & swipe off the competition?

Posted by Emily Hodgkinson on Feb 8, 2017 2:56:24 PM

Installing solar panels is an investment for the future. At this point in time, many homeowners are looking for alternative energy sources and way to save money on monthly utility bills. A successful solar installer must connect with these individual homeowners to make a sale. Failing to connect will result in the competition completing the sale.

Finding different ways to generate solar leads will help a solar installer swipe off the competition. Consider solar leads as a connection tool to sell solar panels to homeowner’s looking to invest more equity in their homes. The higher quality solar leads will result in a better return on investment. When a solar installer is able to sell solar panels, an increase in revenue is the final result.

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Topics: Business growth

3 Solar Design Tools Worth Mentioning

Posted by Emily Hodgkinson on Jan 25, 2017 11:31:48 AM

The reason for investing in solar panels depends on the customer’s personal motivation. Many homeowners and business owners invest for the prospect of lower monthly utility bills. Others decide to invest in helping preserve the environment. As a solar installer, being able to answer questions and provide details is vital. Selling solar panels in a competitive market requires optimal resources from one of the market's solar design tools.

The right type of solar design tool may help in concluding a sale. Impressing potential clients with the ability to go from a rooftop design to drawing up documents is a valuable selling component. If a solar installer fails to provide the right answers or background information, the result may be losing the sale to the competition. Consider each type of solar design tool as a valuable resource for providing selling points to the potential customer.

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Topics: Business growth, Solar Tool, Solar Proposal

5 Tips to Close More Solar Deals

Posted by Lennie Moreno on Jan 24, 2017 2:18:03 PM

The solar installation industry has seen record-breaking growth over the past year. During the first two quarters of 2016, a new installation was completed every 82 seconds, which means more than 1,000 installations every day. There are currently over 1,162,000 solar systems installed in the United States with more than a million being residential systems. It is expected that by 2018, that number of solar systems installed will reach 2 million. So what’s being attributed to this explosive growth? Falling solar prices have made it possible for more people to afford to have it installed on their homes. And this is fueling massive growth.

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Topics: Business growth, Solar Sales

What Will Renewable Energy Business Be Like in 10 Years?

Posted by Ryan Wagg on Dec 20, 2016 1:15:00 PM

If recent predictions are to be believed, there's an exciting future out there for renewable energy. After almost a decade of underestimating the growth trend of sustainable energy sources like solar, it would seem like the renewable energy business is due for a boom in the coming decade.

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Topics: Business growth, Solar market, renewable energy business

5 Alternatives to Solar Advertising

Posted by Ryan Wagg on Nov 24, 2016 3:35:05 PM

Attracting the right customers to purchase products is the foundation for a successful business. Creating a solar advertising strategy is crucial for potential sales.The solar advertising strategy does not need a large budget to implement. Using different types of solar advertising alternatives can help in creating an effective campaign. Every business owner understands sales create profits. Finding potential buyers requires the right combination of advertising strategies and reputation of the quality of solar system product.

Solar advertising plans can cover a variety of areas to reach potential buyers. Researching and planning are the best way to begin any type of advertising campaign. Without proper preparation, any type of advertising campaign could cost a solar installer business time, money and loss of potential sales.

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Topics: Business growth, Solar market

7 Ways to Keep a Steady Flow of Solar Leads

Posted by Emily Hodgkinson on Oct 26, 2016 2:53:56 PM

Running a business is a lot of work. As a solar installer, you need to always be in search of solar leads to keep a steady flow of customers to grow your business and bring in revenue. Having continuous leads helps avoid slow periods throughout the year when some people just aren’t thinking about having solar panels installed without a nudge.

The problem is that some methods of generating leads are more labor intensive and more effective than others. You have much better things to do than spending time or worse yet, paying someone else to spend time cold calling to generate a steady flow of solar leads. What you need is some form of lead generator, which is a marketed-related activity that publicizes your solar business and its products and services.

Check out these seven ways to help keep a steady flow of solar leads coming in for your business.

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Topics: Business growth

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